Affiliate Disclosure

Our Commitment to Transparency

At Hollydesigns (hollydesigns.co.uk), we believe that honesty is the foundation of every useful review. This page explains how we fund this website, how affiliate relationships work, and why those relationships never compromise the independence of the content written by Alpin Montgomery.

What Is an Affiliate Relationship?

Some of the links on hollydesigns.co.uk are affiliate links. This means that if you click on a link to an eSports betting operator and subsequently register an account or make a deposit, Hollydesigns may receive a commission or referral fee from that operator. This payment comes at no additional cost to you as a user. You will never pay more for a product or service by clicking through our links.

Affiliate commissions are a standard and widely accepted method of funding independent review websites. They allow Alpin Montgomery to dedicate time and resources to researching, testing, and writing detailed eSports betting reviews without charging readers directly.

How Affiliate Links Work

When you click an affiliate link on this site, a small tracking code is passed to the destination website. This code tells the operator that the visit originated from hollydesigns.co.uk. If you then complete a qualifying action, such as creating an account or placing a qualifying bet, a commission may be triggered. The following points summarise the process clearly:

You click a link on hollydesigns.co.uk
A tracking identifier records that the visit came from this site
If you complete a qualifying action on the operator's platform, a commission is paid to Hollydesigns
Your experience on the operator's website is identical regardless of whether you arrive via an affiliate link or directly

Editorial Independence and Objectivity

The existence of an affiliate relationship with any operator does not influence the editorial content published on this website. Alpin Montgomery does not accept payment in exchange for positive reviews, inflated ratings, or selective omission of negative findings. Every operator reviewed on hollydesigns.co.uk is assessed against the same standardised criteria, regardless of whether an affiliate agreement is in place.

If an eSports betting platform performs poorly in any area, that finding will be reported honestly. Affiliate income depends on the long-term trust of our readership. Misleading that readership would undermine the entire purpose of this website.

Our Review Methodology

Alpin Montgomery evaluates each eSports betting operator using a consistent, structured approach designed to reflect the real-world experience of bettors in Great Britain. Key areas assessed during every review include:

Licensing and regulation — whether the operator holds a valid UK Gambling Commission licence
eSports market coverage — the breadth and depth of titles, tournaments, and bet types available
Odds quality and value — how competitive the platform's prices are across major eSports events
Bonuses and promotions — the fairness of terms and conditions attached to welcome offers and ongoing promotions
User experience and platform performance — ease of navigation, mobile compatibility, and live betting functionality
Customer support — availability, response times, and quality of assistance provided
Responsible gambling tools — deposit limits, self-exclusion options, and signposting to support services

About the Author

Alpin Montgomery is the owner and primary author of Hollydesigns. With a focused background in competitive gaming and digital sports wagering, Alpin has spent considerable time studying the eSports betting landscape across the United Kingdom. All reviews and recommendations published on this site reflect his personal, independent assessment of each platform tested.

FTC Compliance and UK Regulations

This disclosure is provided in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials as well as relevant UK advertising standards. Hollydesigns is committed to transparent disclosure practices across all pages of this website.

If you have any questions about our affiliate relationships or review practices, please contact us directly through the contact page on hollydesigns.co.uk.

Last updated: 2026

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